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     With little sign that the current economic downturn is going to improve, more and more ordinary people are striking out alone and starting to run their own businesses from home. Given that the majority of working class people don’t have much disposable income, many of these new ventures are failing due to offering products or services which are simply too expensive. That’s why it’s essential to choose a business which is recession proof. They do exist, and thousands of people are taking advantage of the recession by offering affordable products and services that meet the needs of today’s demanding public. Not only this, but they are meeting this need and earning money from the comfort of their own homes.

    Even if you don’t put pen to paper, you need to think things through thoroughly to determine the best business idea. Look for gaps in the market and things which are popular but have the potential for expansion. For example, because so many people are running businesses from home, there is demand for web designers, virtual personal assistants and accounts advice. If any of these business ideas interest you, it’s never too late to go and get the qualifications that you will need to start up on your own.

When you think about your business plan you need to consider whether there are any options for growth and look to the future to see whether your business could cope with any possible changes. You need to be brutally honest with yourself and try and think analytically, although it’s also important to trust your gut instinct to a certain degree; if you have a good, positive feeling about the business then you may regret it later on if you don’t give it a try.

Promote Your Home Business

You can advertise your business for free if you use your imagination. Writing your own e-book could give credibility to your business concept. I would let potential customers and clients know that you exist and what you are offering. Use this e-book as a platform to launch your long term vision for the future. Use it to inform readers about your new products or services and showcase your abilities which will help attract customers.

Alternatively you can spend a little money and place an advertisement somewhere or hire a freelance journalist to write a piece about you and your exciting new business venture. Start off with the local press and when your business really begins to take off you can perhaps set aside additional funds for an ongoing advertising budget.

Selecting Recession Proof Businesses

Examine the talents or skills that you have. If you feel that your skills are a little rusty then you can always do a refresher style course at a local college or enrol for an online course. Once you have identified where your strengths lie, you are ready to try and start your own recession proof home enterprise.

Statistics show that franchising is on the increase so this is an area which you may consider. Look for franchise opportunities which are growing steadily such as online travel companies, web design or anything to do with the pet industry. If you have a good business brain then perhaps you could start off your own business coaching business to help other potential franchisees or entrepreneurs reach their goals.

Look out for a business which may offer additional niches which could potentially increase your earnings by allowing you to extend the products or services that you provide. For example, if you were to offer business coaching then perhaps you could also offer an auditing service where you advise clients about their taxes etc.

Tools you will need to get started

No matter what line of business you decide to branch out into you, will need access to a computer or laptop. This piece of equipment will hold all of your business details from accounts to customer details and will allow you to run your home business more efficiently. You will also need access to the internet, a cell phone and any stock which you may require in order to run your business.

You must adopt a high level of professionalism with your clients so that you come across as a business which is trustworthy and reliable. You need to be extremely focused, fairly outgoing, hard working, doggedly determined and have a keen interest in networking. Be mindful about every task which you carry out and treat every single client with the exact same level of politeness and friendliness, regardless of their own demeanour. Think of every contact that you make as a potential customer for your growing business. Practicing this ethos when running recession proof businesses will ultimately lead you to greater success.

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